Comment "TOUR" to DM: Automating Listing Comments Into Booked Showings

It's an instruction telling viewers to comment the word "TOUR" to automatically receive a private DM — usually with showing times or a booking link — instead of commenting a question publicly.

Pick a keyword, write an auto-DM referencing the specific listing with a qualifying question, connect a booking link, and route replies to the right agent through assignment rules.

Yes, the same keyword-trigger pattern works on Facebook listing posts and groups, and most teams run it alongside Instagram through one shared inbox.

"TOUR" is the most common and recognizable, but any short, single word works as long as it's easy to spell and consistent across your posts.

Private details like pricing negotiations and personal information don't belong in public comments, and DM lets you ask qualifying questions without cluttering the post for other viewers.

Something simple: timeline, budget range, or whether they're buying or selling. One question is usually enough to route the lead correctly.

It should route to an assigned agent automatically — by listing or territory — rather than sitting in a shared inbox that nobody specifically owns.

Yes — a keyword like "OPEN" can trigger a DM asking for an RSVP, giving you a headcount estimate before the event and a warm contact list afterward.

Manual replies are slow, inconsistent, and don't scale past a handful of posts a week. Comment-to-DM responds instantly to every commenter, every time, with the same qualifying question.

KlyoChat detects keyword comments on Instagram and Facebook posts, sends an instant private DM, lets the AI agent qualify the lead, and routes the conversation to the right agent through the shared inbox.

It depends on how the trigger is configured. An exact-match trigger only fires on the precise word, so "TOUR" won't catch "toru" or "tours." A contains-style trigger catches more variation but can also misfire on unrelated comments. For a short, simple keyword like TOUR, exact match is usually the cleaner choice and rarely causes missed replies.

Yes — each listing post can have its own keyword trigger and auto-DM referencing that specific property, or you can use one consistent keyword across every post and let the automation pull the right listing details based on which post the comment came from. Most teams find one consistent keyword easier for followers to remember.

The automated DM can't be delivered if the person's settings block messages from accounts they don't follow, which happens occasionally. A short public reply — "Sent you the details!" — is still worth posting even in that case, since it signals the comment was seen and gives the person a reason to check their requests folder or message you directly.

Check that the keyword trigger fires by commenting on your own post as a test, and monitor DM conversation starts against comment volume in your inbox reporting. If comments are landing but DMs aren't going out, the trigger or keyword is likely misconfigured; if DMs go out but replies are low, the first message probably needs rewriting.

No — comment-to-DM automation triggered by a specific keyword on your own posts is a standard, permitted use of Meta's messaging tools, and it's why the pattern is so widely used by businesses. What's restricted is automated posting or replying inside groups you don't own; comment-to-DM on your own listing posts doesn't fall under that restriction.